With more and more digital content being produced and consumed by today’s IT users, it becomes paramount to visit the topic of how these massive amounts of data are being stored and how safe these storage mediums are. In this article we’ll discuss the value of protecting your data from accidental loss and some ways you can do it. We will try to answer the burning questions of WHY, WHEN, HOW and HOW OFTEN to back up from the point of view of a small and medium business owner.