Top 7 Rules for Great User Experience
1. Keep it clear and simple!
Most users will avoid the elements of the interface which are not clear!
Users shouldn’t have to think about what different words, icons, images or buttons mean. Do NOT confuse your user; all the meanings of the information and visuals must be easy to understand. In other words, use all elements across your application consistently. For example a certain style of button should always do the same thing, or navigation should function logically, going deeper with every click,
2. Preferred Action
Users will feel more comfortable if they understand what action is expected from them.
The user should never think about what to do next - the preferred action should be obvious. All the elements of the design and navigation must be logically placed and complete actions that are logical. When users have to spend time thinking about what to do next, the stream of information is immediately broken.
3. Give user status information
Users must always know what’s going on and what action is required of them.
It is very important to not keep the user guessing as to what’s going on. The most important thing is to clarify the reasonable of time a user has to wait to know their status.
4. Easy Recognition (familiarity)
Our eyes love to see simple and familiar things. There is wide-spread belief that things we find familiar are more pleasing to us than others.
Any user will be pleased to see familiar elements and colour combinations in the still unknown world of your application. You don’t need to spend time re-inventing the wheel. Using simple, common design is a really good way not to strain the user’s brain; any layout will seem less complicated when a user can compare it to their own experience.
5. Simple error handling
Users hate being wrong or feeling that they have done something wrong.
Think about a time you have become frustrated at the outcome of an action. How did that make you feel? Hatred of being wrong is common to the human condition, and design work is no different. The design should prevent users from making serious errors if it possible, however if it isn’t possible it should at least give the user an opportunity to solve the error in a very simple way.
6. Several easy steps instead of one complicated one
Users will be more likely to perform a complex action if it is divided into several small steps.
No one likes to fill in long, complex forms because they seem terribly boring and are difficult to recheck. By dividing the form into several steps and showing the the progress of each completed step, everything becomes much easier. This is the law of simplification - people are more likely to perform 10 small steps than one giant step.
7. Readability Rule
Users want to be able read the text on the website without having to strain themselves in the process.
Good typography is more than just a pretty typeface, it is your language of communication with the user. If your text is illegible – and completely unable to be scanned – it becomes nearly impossible to provide a solid visual connection to the content. The most readable typefaces are scannable, and don’t draw a lot of attention to themselves. These almost “invisible” typefaces are so readable that users don’t think about the lettering much at all … simply because it works.
These “rules” can not only help to improve the connection between your client and company, but they can even help increase the compression rate of the website.
Now that you know 7 rules of UX, here’s a short article on UX vs UI - How to build an effective User Experience strategy for your website.